Quiznos Sued By Rival Subway
Posted: Thursday, February 21st, 2008 at 3:36 pm
In a battle of the sandwiches, Quiznos is being sued by renowned sandwich company Subway over its advertising campaign, which Subway officials state puts the company in a bad light without any justification. As part of the lawsuit Subway is suing both Quiznos and iFilm, a website that is owned by Viacom.
According to reports, Quiznos recently ran a campaign inviting members of the public to submit advertisements that attacked the rival sandwich company Subway – this was run as part of a competition. Subway has also objected to advertisement run by Quiznos that show consumers choosing Quiznos sandwiches over those offered by Subway.
According to officials from Subway “the contest rules, the promotion of the contest on the Quiznos meatnomeat.com and iFilm Web sites, and the use of the videos were all part of an organized campaign to penetrate the market in which Quiznos and Subway compete.”
However, Ronald Rothstein, a partner at the law firm Winston & Strawn, on behalf of Quiznos stated: “We’re just facilitating consumers who go out and create their own expression in the form of a commercial.”
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